Dyeing in the 1960s
In the 1960s, the textile cleaning and care sector consisted of independent dry cleaners proposing quality services for wealthy customers. Their rates were complicated and delivery time for the articles was much too long.
5àsec arrived on the market
5àsec started up in 1968, based on a profoundly innovative concept offering dry cleaning and laundering services accessible to all, with clear rates, just 5 different prices (which inspired the name “5àsec”), and fast return of the articles.
Thanks to a commercial offer meeting customers’ new demands, 5àsec underwent lightening development. The firm firstly deployed its services throughout France, then launched expansion internationally, directly or through master franchises. Today, the group is established in more than 30 countries on the 5 continents.